Key Notes To Recall From The 1937’s Think And Grow Rich

Step (1) Desire: The Starting Point of all Achievement

DESIRE consists of six definite, practical steps, as follows:

  1. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount.
  2. Determine exactly what you intend to give in return for the money you desire. There is no such reality as “something for nothing’’.
  3. Establish a definite date when you intend to possess the money you desire.
  4. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. 
  5. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.

Read your written statement a loud, twice daily, once just before retiring at night, and once after arising in the morning.

Step (2) Faith: Visualization of, and Belief in, Attainment of Desire

FAITH is the head chemist of the mind. When FAITH is blended with the vibration of thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence, as in the case of prayer. Repetition of affirmation of orders to your subconscious mind is the only known method of voluntary development of the emotion of faith.

Step (3) Auto-Suggestion: The Medium for Influencing the Subconscious Mind

“AUTO-SUGGESTION is a term which applies to all suggestions and all self-administered stimuli which reach one’s mind through the five senses. Stated in another way, autosuggestion is self-suggestion. It is the agency of communication between that part of the mind where conscious thought takes place, and that which serves as the seat of action for the subconscious mind. Through the dominating thoughts which one permits to remain in the conscious mind, (whether these thoughts be negative or positive, is immaterial), the principle of auto-suggestion voluntarily reaches the subconscious mind and influences it with these thoughts.
Your ability to use the principle of auto-suggestion will depend, very largely, upon your capacity to CONCENTRATE upon a given DESIRE until that desire becomes a BURNING OBSESSION.

Step (4) Specialized Knowledge: Personal Experiences or Observations
As knowledge is acquired it must be organized and put into use, for a definite purpose, through practical plans. Knowledge has no value except that which can be gained from its application toward some worthy end. Successful men, in all callings, never stop acquiring specialized knowledge related to their major purpose, business, or profession. Those who are not successful usually make the mistake of believing that the knowledge acquiring period ends when one finishes school. The truth is that schooling does but little more than to put one in the way of learning how to acquire practical knowledge.

Step (5) Imagination: The Workshop of the Mind
The imagination is literally the workshop wherein are fashioned all plans created by man. The impulse, the DESIRE, is given shape, form, and ACTION through the aid of the imaginative faculty of the mind. It has been said that man can create anything which he can imagine.

Two Forms Of Imagination : The imaginative faculty functions in two forms. One is known as “synthetic imagination,” and the other as “creative imagination.

SYNTHETIC IMAGINATION:Through this faculty, one may arrange old concepts, ideas, or plans into new combinations. This faculty creates nothing. It merely works with the material of experience, education, and observation with which it is fed. It is the faculty used most by the inventor, with the exception of he who draws upon the creative imagination, when he cannot solve his problem through synthetic imagination.

CREATIVE IMAGINATION: Through the faculty of creative imagination, the finite mind of man has direct communication with Infinite Intelligence. It is the faculty through which “hunches” and “inspirations” are received. It is by this faculty that all basic, or new ideas are handed over to man.

Step (6) Organized Planning: The Crystallization of Desire into Action

Keep in mind these facts: First, you are engaged in an undertaking of major importance to you. To be sure of success, you must have plans which are faultless. Second, You must have the advantage of the experience, education, native ability and imagination of other minds. This is in harmony with the methods followed by every person who has accumulated a great fortune.
No individual has sufficient experience, education, native ability, and knowledge to insure the accumulation of a great fortune, without the cooperation of other people. Every plan you adopt, in your endeavour to accumulate wealth, should be the joint creation of yourself and every other member of your “Master Mind” group.

Step (7) The Major Attributes Of Leadership

The following are important factors of leadership:
1. UNWAVERING COURAGE based upon knowledge of self, and of one’s”
“occupation. No follower wishes to be dominated by a leader who lacks self-confidence and courage. No intelligent follower will be dominated by such a leader very long.
2. SELF-CONTROL: The man who cannot control himself, can never control others. Self-control sets a mighty example for one’s followers, which the more intelligent will emulate.
3. A KEEN SENSE OF JUSTICE: Without a sense of fairness and justice, no leader can command and retain the respect of his followers.
4. DEFINITENESS OF DECISION: The man who wavers in his decisions, shows that he is not sure of himself. He cannot lead others successfully.
5. DEFINITENESS OF PLANS: The successful leader must plan his work, and work his plan. A leader who moves by guesswork, without practical, definite plans, is comparable to a ship without a rudder. Sooner or later he will land on the rocks.
6. THE HABIT OF DOING MORE THAN PAID FOR: One of the penalties of leadership is the necessity of willingness, upon the part of the leader, to do more than he requires of his followers.
7. A PLEASING PERSONALITY: No slovenly, careless person can become a successful leader. Leadership calls for respect. 
8. SYMPATHY AND UNDERSTANDING: The successful leader must be in sympathy with his followers. Moreover, he must understand them and their problems.
9. MASTERY OF DETAIL: Successful leadership calls for mastery of details of the leader’s position.
10. WILLINGNESS TO ASSUME FULL RESPONSIBILITY: The successful leader must be willing to assume responsibility for the mistakes and the shortcomings of his followers. If he tries to shift this responsibility, he will not remain the leader. If one of his followers makes a mistake, and shows himself incompetent, the leader must consider that it is he who failed.
11. COOPERATION: The successful leader must understand, and apply the principle of cooperative effort and be able to induce his followers to do the same. Leadership calls for POWER, and power calls for COOPERATION.”

There are two forms of Leadership: The first, and by far the most effective, is LEADERSHIP BY CONSENT of, and with the sympathy of the followers. The second is LEADERSHIP BY FORCE, without the consent and sympathy of the followers.
History is filled with evidences that Leadership by Force cannot endure. 

The 10 Major Causes Of Failure In Leadership
We come now to the major faults of leaders who fail, because it is just as essential to know WHAT NOT TO DO as it is to know what to do.
1. INABILITY TO ORGANIZE DETAILS : Efficient leadership calls for ability to organize and to master details. No genuine leader is ever “too busy” to do anything which may be required of him in his capacity as leader. When a man, whether he is a leader or follower, admits that he is “too busy” to change his plans, or to give attention to any emergency, he admits his inefficiency. The successful leader must be the master of all details connected with his position. That means, of course, that he must acquire the habit of relegating details to capable lieutenants.
2. UNWILLINGNESS TO RENDER HUMBLE SERVICE: Truly great leaders are willing, when occasion demands, to perform any sort of labour which they would ask another to perform. “The greatest among ye shall be the servant of all” is a truth which all able leaders observe and respect.
3. EXPECTATION OF PAY FOR WHAT THEY “KNOW” INSTEAD OF WHAT THEY DO WITH THAT: The world does not pay men for that which they “know.” It pays them for what they DO, or induce others to do.
4. FEAR OF COMPETITION FROM FOLLOWERS: The leader who fears that one of his followers may take his position is practically sure to realize that fear sooner or later. The able leader trains understudies to whom he may delegate, at will, any of the details of his position. Only in this way may a leader multiply himself and prepare himself to be at many places, and give attention to many things at one time. It is an eternal truth that men receive more pay for their ABILITY TO GET OTHERS TO PERFORM, than they could possibly earn by their own efforts. An efficient leader may, through his knowledge of his job and the magnetism of his personality, greatly increase the efficiency of others, and induce them to render more service and better service than they could render without his aid.
5. LACK OF IMAGINATION: Without imagination, the leader is incapable of meeting emergencies, and of creating plans by which to guide his followers efficiently.”
6. SELFISHNESS: The leader who claims all the honour for the work of his followers, is sure to be met by resentment. The really great leader CLAIMS NONE OF THE HONORS. He is contented to see the honours, when there are any, go to his followers, because he knows that most men will work harder for commendation and recognition than they will for money alone.
7. INTEMPERANCE: Followers do not respect an intemperate leader. Moreover, intemperance in any of its various forms, destroys the endurance and the vitality of all who indulge in it.
8. DISLOYALTY: Perhaps this should have come at the head of the list. The leader who is not loyal to his trust, and to his associates, those above him, and those below him, cannot long maintain his leadership. Disloyalty marks one as being less than the dust of the earth, and brings down on one’s head the contempt he deserves. Lack of loyalty is one of the major causes of failure in every walk of life.
9. EMPHASIS OF THE “AUTHORITY” OF LEADERSHIP: The efficient leader leads by encouraging, and not by trying to instill fear in the hearts of his followers. The leader who[…]”“The leader who tries to impress his followers with his “authority” comes within the category of leadership through FORCE. If a leader is a REAL LEADER, he will have no need to advertise that fact except by his conduct—his sympathy, understanding, fairness, and a demonstration that he knows his job.
10. EMPHASIS OF TITLE: The competent leader requires no “title” to give him the respect of his followers. The man who makes too much over his title generally has little else to emphasize. The doors to the office of the real leader are open to all who wish to enter, and his working quarters are free from formality or ostentation.”

Step (8) Decision: The Mastery of Procrastination
“PROCRASTINATION, the opposite of DECISION, is a common enemy which practically every man must conquer. Analysis of several hundred people who had accumulated fortunes well beyond the million dollar mark, disclosed the fact that every one of them had the habit of REACHING DECISIONS PROMPTLY, and of changing these decisions SLOWLY, if, and when they were changed. People who fail to accumulate money, without exception, have the habit of reaching decisions, IF AT ALL, very slowly, and of changing these decisions quickly and often.

Step (9) Persistence: The Sustained Effort Necessary to Induce Faith
PERSISTENCE is an essential factor in the procedure of transmuting DESIRE into its monetary equivalent. The basis of persistence is the POWER OF WILL. Will-power and desire, when properly combined, make an irresistible pair. Men who accumulate great fortunes are generally known as cold-blooded, and sometimes ruthless. Often they are misunderstood. What they have is will-power, which they mix with persistence, and place Like all states of mind, persistence is based upon definite causes, among them these:
1. DEFINITENESS OF PURPOSE: Knowing what one wants is the first and, perhaps, the most important step toward the development of persistence. A strong motive forces one to surmount many difficulties.”
“2. DESIRE: It is comparatively easy to acquire and to maintain persistence in pursuing the object of intense desire.
3. SELF-RELIANCE:  Belief in one’s ability to carry out a plan encourages one to follow the plan through with persistence. (Self-reliance can be developed through the principle described in the chapter on auto-suggestion).
4. DEFINITENESS OF PLANS: Organized plans, even though they may be weak and entirely impractical, encourage persistence.
5. ACCURATE KNOWLEDGE:  Knowing that one’s plans are sound, based upon experience or observation, encourages persistence; “guessing” instead of “knowing” destroys persistence.
6. CO-OPERATION: Sympathy, understanding, and harmonious cooperation with others tend to develop persistence.
7. WILL-POWER: The habit of concentrating one’s thoughts upon the building of plans for the attainment of a definite purpose, leads to persistence.
8. HABIT: Persistence is the direct result of habit. The mind absorbs and becomes a part of the daily experiences upon which it feeds. Fear, the worst of all enemies, can be effectively cured by forced repetition of acts of courage. Everyone who has seen active service in war knows this.”

Symptoms Of Lack of Persistence:
1. Failure to recognize and to clearly define exactly what one wants.
2. Procrastination, with or without cause. (Usually backed up with a formidable array of alibis and excuses).
3. Lack of interest in acquiring specialized knowledge.
4. Indecision, the habit of “passing the buck” on all occasions, instead of facing issues squarely. (Also backed by alibis).
5. The habit of relying upon alibis instead of creating definite plans for the solution of problems.
6. Self-satisfaction. There is but little remedy for this affliction, and no hope for those who suffer from it.
7. Indifference, usually reflected in one’s readiness to compromise on all occasions, rather than meet opposition and fight it.
8. The habit of blaming others for one’s mistakes, and accepting unfavourable circumstances as being unavoidable.”
9. Lack of ORGANIZED PLANS, placed in writing where they may be analyzed.
10. The habit of neglecting to move on ideas, or to grasp opportunity when it presents itself.

11. FEAR OF CRITICISM, failure to create plans and to put them into action, because of what other people will think, do, or say. This enemy belongs at the head of the list, because it generally exists in one’s subconscious mind, where its presence is not recognized.

How To Develop Persistence: There are four simple steps which lead to the habit of PERSISTENCE. The necessary steps are:
3.A MIND CLOSED TIGHTLY AGAINST ALL NEGATIVE AND DISCOURAGING INFLUENCES, including negative suggestions of relatives, friends and acquaintances.

Step (10) Power of the MasterMind: The Driving Force

POWER may be defined as “organized and intelligently directed KNOWLEDGE.” Power, as the term is here used, refers to ORGANIZED effort, sufficient to enable an individual to transmute DESIRE into its monetary equivalent. ORGANIZED effort is produced through the coordination of effort of two or more people, who work toward a DEFINITE end, in a spirit of harmony.”
Let us ascertain how power may be acquired. If power is “organized knowledge,” let us examine the sources of knowledge:
1. INFINITE INTELLIGENCE:  This source of knowledge may be contacted through the procedure described in another chapter, with the aid of Creative Imagination.
2. ACCUMULATED EXPERIENCE. The accumulated experience of man, (or that portion of it which has been organized and recorded), may be found in any well-equipped public library. An important part of this accumulated experience is taught in public schools and colleges, where it has been classified and organized.”
3. EXPERIMENT AND RESEARCH. In the field of science, and in practically every other walk of life, men are gathering, classifying, and organizing new facts daily. This is the source to which one must turn when knowledge is not available through “accumulated experience.” Here, too, the Creative Imagination must often be used.”

“The “Master Mind” may be defined as: “Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose. Master Mind group, we will here explain the two characteristics of the Master Mind principle, one of which is economic in nature, and the other psychic. The economic feature is obvious. Economic advantages may be created by any person who surrounds himself with the advice, counsel, and personal cooperation of a group of men who are willing to lend him wholehearted aid, in a spirit of PERFECT HARMONY. This form of cooperative alliance has been the basis of nearly every great fortune. Your understanding of this great truth may definitely determine your financial status.
The psychic phase of the Master Mind principle is much more abstract, much more difficult to comprehend, because it has reference to the spiritual forces with which the human race, as a whole, is not well acquaint”

Step (11) The Mastery of Sex Transmutation

Sex desire is the most powerful of human desires. When driven by this desire, men develop keenness of imagination, courage, willpower, persistence, and creative ability unknown to them at other times. So strong and impelling is the desire for sexual contact that men freely run the risk of life and reputation to indulge it. When harnessed, and redirected along other lines, this motivating force maintains all of its attributes of keenness of imagination, courage, etc., which may be used as powerful creative forces in literature, art, or in any other profession or calling, including, of course, the accumulation of riches.”

Scientific research has disclosed these significant facts:
1.The men of greatest achievement are men with highly developed sex natures; men who have learned the art of sex transmutation.
2.The men who have accumulated great fortunes and achieved outstanding recognition in literature, art, industry, architecture, and the professions, were motivated by the influence of a woman.”

Love, Romance, and Sex are all emotions capable of driving men to heights of super achievement. Love is the emotion which serves as a safety valve, and insures balance, poise, and constructive effort. When combined, these three emotions may lift one to an altitude of a genius. There are genii, however, who know but little of the emotion of love. Most of them may be found engaged in some form of action which is destructive, or at least, not based upon justice and fairness toward others. If good taste would permit, a dozen genii could be named in the field of industry and finance, who ride ruthlessly over the rights of their fellow men. They seem totally lacking in conscience. The reader can easily supply his own list of such men.”

Step (12) The Subconscious Mind: The Connecting Link
“THE SUBCONSCIOUS MIND consists of a field of consciousness, in which every impulse of thought that reaches the objective mind through any of the five senses, is classified and recorded, and from which thoughts may be recalled or withdrawn as letters may be taken from a filing cabinet. It receives, and files, sense impressions or thoughts, regardless of their nature. You may VOLUNTARILY plant in your subconscious mind any plan, thought, or purpose which you desire to translate into its physical or monetary equivalent. The subconscious acts first on the dominating desires which have been mixed with emotional feeling, such as faith. There is plenty of evidence to support the belief that the subconscious mind is the connecting link between the finite mind of man and Infinite Intelligence. It is the intermediary through which one may draw upon the forces of Infinite Intelligence at will. It, alone, contains the secret process by which mental impulses are modified and changed into their spiritual equivalent.
“Everything which man creates, BEGINS in the form of a thought impulse. Man can create nothing which he does not first conceive in THOUGHT. Through the aid of the imagination, thought impulses may be assembled into plans. The imagination, when under control, may be used for the creation of plans or purposes that lead to success in one’s chosen occupation. All thought impulses, intended for transmutation into their physical equivalent, voluntarily planted in the subconscious mind, must pass through the imagination, and be mixed with faith. The “mixing” of faith with a plan, or purpose, intended for submission to the subconscious mind, may be done ONLY through the imagination.

Step (13) The Brain: A Broadcasting and Receiving Station for Thought
The Creative Imagination is the “receiving set” of the brain, which receives thoughts, released by the brains of others. It is the agency of communication between one’s conscious, or reasoning mind, and the four sources from which one may receive thought stimuli. When stimulated, or “stepped up” to a high rate of vibration, the mind becomes more receptive to the vibration of thought which reaches it through the ether from outside sources. This “stepping up” process takes place through the positive emotions, or the negative emotions. Through the emotions, the vibrations of thought may be increased.

Step (14) The Sixth Sense: The Door to the Temple of Wisdom
The SIXTH SENSE, through which Infinite Intelligence may, and will communicate voluntarily, without any effort from, or demands by, the individual. The SIXTH SENSE is that portion of the subconscious mind which has been referred to as the Creative Imagination. It has also been referred to as the “receiving set” through which ideas, plans, and thoughts flash into the mind. The sixth sense probably is the medium of contact between the finite mind of man and Infinite Intelligence, and for this reason, it is a mixture of both the mental and the spiritual. It is believed to be the point at which the mind of man contacts the Universal Mind.

Step (15) How To Outwit The Six Ghosts of Fear
The Sixth Sense will never function while these three negatives, or any of them remain in your mind. The members of this unholy trio are closely related; where one is found, the other two are close at hand. INDECISION is the seedling of FEAR! Remember this, as you read. Indecision crystallizes into DOUBT, the two blend and become FEAR! The “blending” process often is slow. This is one reason why these three enemies are so dangerous. They germinate and grow without their presence being observed.

The Six Basic Fears
There are six basic fears, with some combination of which every human suffers at one tune or another. Most people are fortunate if they do not suffer from the entire six.
Named in the order of their most common appearance, the six basic fears are:
1.The fear of POVERTY
2.The fear of CRITICISM
3.The fear of ILL HEALTH
5.The fear of OLD AGE
6.The fear of DEATH”

Step (16) The Devil’s Workshop
In addition to the Six Basic Fears, there is another evil by which people suffer. It constitutes a rich soil in which the seeds of failure grow abundantly. To protect yourself against negative influences, whether of your own making, or the result of the activities of negative people around you, recognize that you have a WILL-POWER, and put it into constant use, until it builds a wall of immunity against negative influences in your own mind. Recognize the fact that you, and every other human being, are, by nature, lazy, indifferent, and susceptible to all suggestions which harmonize with your weaknesses. 
Recognize that negative influences often work on you through your subconscious mind, therefore they are difficult to detect, and keep your mind closed against all people who depress or discourage you in any way.

Step (17) Special Bonus: Get More Business, Get More Life!
If you’re feeling overwhelmed, confused, or even a little scared … if you’re working harder than ever, and seeing less results … if you’re not 100% crystal clear on exactly how to develop and grow your business to become a system that supports you and your lifestyle … and if you need to create or rebuild a stable financial foundation quickly, because worrying about money and the future is a constant challenge …

You’re about to discover the little-known secret to why you’re facing these challenges – and more importantly – how to immediately increase your income, take more time off, get amazing clarity and confidence, and unleash the Engaged Entrepreneur inside you!

The 4 Pillars of Profitability: Ultimately, your success as an Entrepreneur is going to come down to 4 primary areas that you need to understand and master – here’s an overview of each of them.
1.  Mindset: “When it comes to Mindset, the Engaged Entrepreneur has the insight and power to:
– Know their greatest strengths and talents, and how to build a business around them.
– Gain confidence and certainty over the decisions they make and their future.
– Get crystal clear on specifically what they want, and how they are going to get it.
– Set massive goals that challenge and excite them, and then achieve them quickly.
– Overcome obstacles and challenges that come up, using them to get even stronger.
– Eliminate the sense of overwhelm by using specific tools and strategies that work.
– Be disciplined and accountable for getting the things done that matter.

2.  Marketing: The ability to identify, understand, serve and satisfy a market is what matters most. When it comes to marketing, the Engaged Entrepreneur:
– Identifies and communicates their Unique Selling Advantage, which no one else offers.
– Knows how to build systems that attract eager new prospects on an ongoing basis.
– Is able to quickly build credibility and ‘expert’ status, even in new areas or markets.
– Knows precisely who their ideal prospect is, and is able to deliver high value to them.
– Understands and chooses the right marketing strategies for maximum results.
– Creates their own market and position, eliminating competition and pricing pressure, because there’s truly ‘no comparison’ in the marketplace.

3.  Management: When you’re an Engaged Entrepreneur who’s mastered the Pillar of Management, you’re finally able to:
– Develop a powerful vision and mission for your company that excites you.
– Manage your time and priorities, and eliminate the feeling of overwhelm.
– Attract, lead and inspire a team of talented people that admire and respect you.
– Build a scalable, effective business that grows and prospers with you.
– Implement powerful administration, legal, production and customer service systems.
– Develop contingency plans to handle things when they don’t go as expected.
– Have the business operate almost on ‘auto-pilot’ so you can focus your energy and time on the highest value talents and strengths that you have.

4.  Money: The Engaged Entrepreneur understands how to:
– Create income and revenue quickly, by leveraging resources they already have attract start up and working capital for the business to thrive and grow.
– Deal with unforeseen financial challenges, and avoid painful ‘cash flow crunches’.
– Read and understand financial statements to act intelligently on the information.
– Convert the growth and success of the business into personal wealth and freedom.
– Think abundantly and not have to worry about lack of money or losing it.
– Master their understanding of money, and of the financial system.

Call for Action:

You please feel free to feed me back with your comments and suggestions. Should you need a training or mentorship or advising assistance on startup’s businesses, You please contact us.  For more details, you visit our website

Useful Links:

Prepared by: Munther Al-Dawood
Entrepreneurship & Enterprise Development Professional
Enterprise Development Services
Tel: 00447490322226
Reading, Berkshire
United Kingdom

Source: Think and Grow Rich By Napolean Hill Copyright © 1937, The Ralston Society Revised by Greg Habstritt, derivative work copyright © 2010 SimpleWealth.
This derivative work is based on the complete and original 1937 version of Think and Grow Rich by Napoleon Hill, originally published by The Ralston Society and now in the public domain.  This derivative work is Copyright © 2010 SimpleWealth Inc. All rights reserved. Published by:
SimpleWealth Inc.

Categories entrepreneurship, startupTags , ,

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