This process refers to planning all annual expenses of the project for, e.g., (5-10) years, and they are the day-to-day expenses that a business incurs to maintain its regular operations and generate revenue. Operating costs encompass all business activities to generate revenues, including production, marketing and sales, administration, and general expenses. The product costs show the cost of production activities like raw materials, labour, depreciation, utilities, maintenance, and more. The sales and marketing expenses include, for instance, workforces, promotions, and more, and the administration costs include staff costs, depreciation, utilities, rents, financial cost, and more. Costs are cash-outs to acquire services and materials, and they are a significant determent for financial reporting, product costing, pricing, and performance evaluation.
Step-By-Step Process
- Clarify the project’s costing details, including sales and marketing, administration, production, organisation, and plans.
- Research the key costing indicators of the concerned industry. These indicators may include gross margin, operating margin, net profit margin, sales and marketing expenses as a percentage of revenues, administration and general expenses as a percentage of sales, etc.
- Set costing assumptions based on evidence.
- Clarify the staff costs.
- Clarify the depreciation, amortization, and provision costs.
- Identify all associated activities with revenues and estimate their realization costs.
- List, estimate, and group all costs ($/year) into production, sales and marketing, administration, and general.
- Reclassify costs as direct (e.g., relevant to the cost centre of production) and indirect costs, or variable and fixed costs.
- Add contingency margin as a percentage of the total estimated costs to meet any unseen costing condition.
- Evaluate and analyse cost estimates, yearly and classified per the main section, by comparing them with industry benchmarks and similar businesses before finalization.
- Share these costing assumptions and findings with your team and experts.
Example
Here are the operating costs of the pharmaceutical manufacturing facility:
| Accounts | Year 1 ($/Yr.) | Year 2 ($/Yr.) | Year 3 ($/Yr.) |
| Cost of raw materials, packaging and waste | 18,100 | 180,998 | 2,562,556 |
| Factory staff costs | 751,797 | 1,552,254 | 1,603,347 |
| Utility costs | 359 | 3,586 | 50,775 |
| Maintenance costs | 552 | 5,517 | 78,116 |
| Communication costs | 138 | 1,379 | 19,529 |
| Travelling costs | 225 | 2,248 | 31,832 |
| Machine and tool calibration costs | 414 | 4,138 | 58,587 |
| Insurance costs | 138 | 1,379 | 19,529 |
| Office supply costs | 138 | 1,379 | 19,529 |
| Cleaning costs | 276 | 2,759 | 39,058 |
| Safety and fire service costs | 276 | 2,759 | 39,058 |
| Staff development costs | 138 | 1,379 | 19,529 |
| Factory- Internet and IT support services costs | 276 | 2,759 | 39,058 |
| Hospitality costs | 207 | 2,069 | 29,294 |
| Factory depreciation cost | 1,986,450 | 1,986,450 | 1,986,450 |
| Royalty cost | – | – | – |
| Factory transportation | 207 | 2,069 | 29,294 |
| Other factory costs | 55,194 | 75,063 | 132,511 |
| Total | 2,814,883 | 3,828,188 | 6,758,052 |
Operating Costs- Marketing and Sales
| Sub-accounts | Year 1 ($/Yr.) | Year 2 ($/Yr.) | Year 3 ($/Yr.) | |
| Sales & distribution staff costs | 74,160 | 153,120 | 158,160 | |
| Communication costs | 675 | 6,747 | 95,520 | |
| Travelling costs | 1,667 | 16,672 | 236,047 | |
| Office supply costs | 556 | 5,557 | 78,682 | |
| Staff development costs | 278 | 2,779 | 39,341 | |
| Marketing- Internet and IT support services costs | 1,111 | 11,115 | 157,365 | |
| Promotion costs | 13,894 | 138,937 | 1,967,061 | |
| Event management costs | 3,890 | 38,902 | 550,777 | |
| Distribution costs | 9,448 | 94,477 | 1,337,601 | |
| Vehicle fuels and maintenance | 706 | 7,058 | 99,927 | |
| Printing costs | 1,667 | 16,672 | 236,047 | |
| Advertising costs | 5,557 | 55,575 | 786,824 | |
| PR costs | 2,779 | 27,787 | 393,412 | |
| Hospitality costs | 556 | 5,557 | 78,682 | |
| Sales & marketing transportation | 1,111 | 11,115 | 157,365 | |
| Goods transportation | 9,521 | 95,205 | 1,347,906 | |
| Other sales & market costs | 3,827 | 20,618 | 231,622 | |
| Total | 131,403 | 707,897 | 7,952,341 | |
Operating Costs- Administration & General
| Sub-accounts | Year 1 ($/Yr.) | Year 2 ($/Yr.) | Year 3 ($/Yr.) |
| Management, administration, and inventory staff costs | 346698 | 658416 | 680088 |
| Communication costs | 442 | 4,421 | 62,596 |
| Travelling costs | 617 | 6,175 | 87,425 |
| Office supply costs | 370 | 3,705 | 52,455 |
| Staff development costs | 247 | 2,470 | 34,970 |
| Adm.- Internet and IT support services costs | 1,113 | 11,127 | 157,540 |
| Rent costs | 864 | 8,645 | 122,395 |
| Insurance costs | 642 | 6,422 | 90,922 |
| legal costs | 494 | 4,940 | 69,940 |
| Utility costs | 741 | 7,410 | 104,910 |
| Auditing costs | 220 | 2,198 | 31,123 |
| Financial costs | 746081 | 781081 | 702973 |
| Hospitality costs | 417 | 4,168 | 59,012 |
| Inventory administrative costs | 1,235 | 12,350 | 174,850 |
| Administration transportation costs | 547 | 5,471 | 77,458 |
| Non-Factory depreciation cost | 604633 | 604633 | 604633 |
| Other administration costs | 51161 | 63709 | 93399 |
| Total | 1,756,523 | 2,187,342 | 3,206,689 |
Useful Tips
- Estimate the costs of production, sales and marketing, administration, organization, and so forth, whilst you prepare the feasibility study’s sections.
- Collect industry indicators of costing, brainstorm with your team, and consult experts.
Things To Avoid
- Avoid guessing works and assumptions without evidence.
Final Note
This article is sourced from my new book- Your Guide For Preparing An Industrial Feasibility Study.
For more information about the book: https://growenterprise.co.uk/book-your-guide-for-preparing-an-industrial-feasibility-study/
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Or email us at: maldawood@growenterprise.co.uk
The author: Munther Al Dawood- Industrial Enterprise Expert
